My team and I were involved in changing the direction of DoorDash’s social content as their AOR - going from just memes to more editorial content. I spearheaded the art direction, content creation, and video editing for viral Halloween and Back-to-School DoorDash campaigns, successfully transforming consumer perception of the platform. Through captivating visuals and engaging social-forward content, we showcased DoorDash’s ability to deliver not just food to a comprehensive one-stop shop for everything you could ever need, broadening the scope of its services. This strategic approach not only increased consumer awareness, but also drove a significant uptick in engagement and usage across various categories, demonstrating the versatility and convenience of DoorDash.
SKILLS: ART DIRECTION, VIDEO EDITING, CONTENT CREATION
more than just food
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more than just food ✦
