I branded and led the strategy behind the social campaign marketing the release for Focus Features’ My Big Fat Greek Wedding 3. The design journey married the essence of Greek culture with modern flair, inviting audiences on an immersive experience. From bold graphics echoing the iconic blue and white of the Greek flag to dynamic animations capturing the joyous spirit of the film, the visuals transported viewers to the heart of the Mediterranean. The campaign also included a whimsical live activation Greek Week celebration leading up to the release, where fans could interact with the creators. It also included a collaboration between various Mediterranean restaurants in New York and the movie. Through strategic storytelling and interactive content, we cultivated a digital community celebrating family, love, and laughter - echoing the film's timeless themes.

SKILLS: creative strategy, branding, MOTION DESIGN, VIDEO EDITing