Halloweentown Takeover 

No one wants to get raisins on Halloween. It might just be the scariest part of this candy-focused holiday. In fact, Halloween is the one day of the year that even the raisin maker itself can agree raisins do not belong. My team worked with Sun-Maid, America's most iconic raisin brand, on a viral campaign to make the holiday even scarier. We used guerilla marketing and digital marketing to ransnack St. Helens, Oregon – where the 1998 cult classic "Halloweentown" was filmed – causing mischief and replacing all of the candy it can find, with a very scary swap – raisins. 

SKILLS: creative strategy, Video editing, Motion design